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The smart wearables market in India is set to see a new entry as Meta Ray-Ban Smart Glasses will become officially available on Amazon.in from tomorrow, November 21, 2025. For the first time, customers in India will be able to order these AI-enabled smart glasses directly through Amazon.
The announcement was made in Bengaluru, with the company outlining details related to availability, delivery, pricing, and launch-day offers.
From November 21, all models of Meta Ray-Ban Smart Glasses will be listed on Amazon. Same-day delivery will be offered for several models in key cities including Delhi-NCR, Mumbai, Bengaluru, Chennai, Hyderabad, Pune, Jaipur, Kolkata, and over 20 additional cities.






Amazon will also provide no-cost EMI options, bank offers, and other launch-related benefits to make the purchase more accessible.
Zeba Khan, Director of Consumer Electronics at Amazon India, stated that a different type of demand is coming up for wearables in India. It is already the time when people could ask for only fitness bands or smartwatches. Now they are looking for AI-powered devices, or rather lifestyle products, which can perform functions such as taking photos without hands, getting calls, asking for information, or making content.
Zeba Khan explained:
This shows that the wearable market in India is no longer limited to fitness trackers. People are spending money on devices that convincingly combine AI, camera, calling, and content creation into one frame.
The models launching in India will be the same as those that have been popular in the global market. Their key features include:
Hands-free AI assistant
Photo and video recording
Calling and listening features
Lightweight and classic Ray-Ban design
Meta AI integration
Excellent build quality
Powerful features for content creators
These glasses allow users to give commands simply by speaking without picking up their phone. This means there's no need for a phone while working, riding a bike, traveling, or filming content.
Amazon India has significantly expanded its wearable category. The company already sells models from these premium brands:
As per Amazon's statement, nowadays, consumers give priority to not only fitness but also Artificial Intelligence (AI), smart connectivity, hybrid controls, lifestyle features and content creation. So the launch of Meta Ray-Ban Smart Glasses at Amazon not only reinforces but also elevates the category.
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