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Samsung Galaxy Unpacked 2026: From Galaxy AI to new S Series — What to expect, how to watch live
Samsung Galaxy Unpacked 2026 Event: Samsung is all set to host the Galaxy Unpacked 2026 event tonight. Typically, the company holds 'Unpacked' events twice or more a year, and this is its first edition this year. Know what to expect and how to watch the event live:
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The Samsung Galaxy Unpacked 2026 event will be held on February 25 at 11:30 PM IST in San Francisco, California.
Written By: Priya Vishwakarma
Updated: Wed, Feb 25, 2026
01:59 PM IST
01:59 PM IST
ZeeBiz WebDesk
Samsung Galaxy Unpacked 2026 Event: Samsung is all set to host the Galaxy Unpacked 2026 event on Wednesday, February 25. Typically, the company holds 'Unpacked' events twice or more a year, and this is its first edition of this year, where the company is going to launch its next AI phone. The launch event will start at 11:30 PM tonight.
"like this post and be the first to see what’s coming. Join us at Samsung Galaxy Unpacked on February 25, 2026 to discover how easy and effortless your day can be with Galaxy AI. Keep watching this space for more Galaxy Unpacked updates!," said Samsung's official Twitter handle.
like this post and be the first to see what’s coming.
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Join us at Samsung Galaxy Unpacked on February 25, 2026 to discover how easy and effortless your day can be with Galaxy AI. Keep watching this space for more Galaxy Unpacked updates!
— Samsung India (@SamsungIndia) February 11, 2026
Galaxy Unpacked 2026 Event: Date, time, location
The Samsung Galaxy Unpacked 2026 event will be held on February 25 at 11:30 PM IST in San Francisco, California.
Galaxy Unpacked 2026 Event: How to watch the livestream
According to the company, the event will be live-streamed on Samsung Newsroom India from 11:30 PM IST. It can also be watched on the company's official YouTube channel and the official social media handles. Link: https://news.samsung.com/in/
Interested viewers can also watch the event live on the Zee Business website, as we have embedded the live link below.
Samsung Galaxy Unpacked 2026 Event: Launch details
The South Korean tech major said in a release that the event will witness the unveiling of the new Galaxy S series. Alongside this, the company also confirmed that it will unveil "Samsung’s newest Galaxy innovations — marking a new phase in the era of AI as intelligence becomes truly personal and adaptive."
"The new Galaxy S series is built to simplify everyday interactions, and make Galaxy AI feel seamlessly integrated from the moment it is in your hands," the company added.
Galaxy Unpacked 2026 Event: Is Samsung preparing to increase Galaxy S26 prices?
Last week, industry experts said that Samsung's upcoming Galaxy smartphones are expected to see a price hike for the first time since 2023, amid a global surge in memory chip prices due to the rapid growth in artificial intelligence (AI).
It should be noted that Samsung Electronics has held the price of its main Galaxy models steady since 2023, but industry watchers say an adjustment appears inevitable for the Galaxy S26 series due to higher memory costs.
During a meeting with reporters in January, Roh Tae-moon, co-chief executive officer (CEO) of Samsung Electronics, also hinted that the rising memory chip costs could affect the pricing of Samsung products.
Industry sources said the 256-gigabyte model of the Galaxy S26 may rise by up to 99,000 won (US$68) from the set price of 1.15 million won for the basic model since the Galaxy S23.
"Stronger chip performance required for AI devices is making a price increase inevitable," an industry official said.
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Priya Vishwakarma
Priya Vishwakarma
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