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Is OpenAI shutting down its viral AI video app?
Is OpenAI shutting down Sora? Artificial intelligence research and development company OpenAI has announced that it is pulling the plug of its social media app — Sora — foreign media reported. It was a platform for sharing short videos created by artificial intelligence and became very popular last autumn.
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OpenAI said in a brief message on social media on Tuesday that it was "saying goodbye to the Sora app". Image:
Written By: ZeeBiz WebTeam
Updated: Wed, Mar 25, 2026
03:24 PM IST
03:24 PM IST
ZeeBiz WebDesk
Is OpenAI shutting down Sora? Artificial intelligence research and development company OpenAI has announced that it is pulling the plug of its social media app — Sora. The company took social media platform to inform the users. It was a platform for sharing short videos created by artificial intelligence and became very popular last autumn. However, it should be noted that it also raised alarms in Hollywood and elsewhere.
OpenAI said in a brief message on social media on Tuesday that it was "saying goodbye to the Sora app".
"We’re saying goodbye to the Sora app. To everyone who created with Sora, shared it, and built community around it: thank you," the Sora team said in a post on X.
TRENDING NOW
We’re saying goodbye to the Sora app. To everyone who created with Sora, shared it, and built community around it: thank you. What you made with Sora mattered, and we know this news is disappointing.
We’ll share more soon, including timelines for the app and API and details on…
— Sora (@soraofficialapp) March 24, 2026
Concerns Over Existing User Content
This has raised concerns among users about what will happen to the content already created on the app. On this, the company said that it will soon share more information about how to preserve the content already created by users on the app.
"What you made with Sora mattered, and we know this news is disappointing," it said, adding, "We’ll share more soon, including timelines for the app and API and details on preserving your work. – The Sora Team."
What Was Sora?
The company behind ChatGPT launched Sora in September last year in an attempt to capture the attention and potential advertising revenue that follows short-form videos on TikTok, YouTube or Meta-owned Instagram and Facebook.
Rising Concerns Around AI-Generated Videos
But a growing number of advocacy groups, academics and experts have expressed concern that allowing people to create AI videos based on anything they can type into a prompt risks leading to the proliferation of non-consensual images and realistic deepfakes in a sea of less harmful “AI slop.”
Controversies Involving Public Figures
OpenAI was forced to crack down on AI creations of public figures — among them, Michael Jackson, Martin Luther King Jr. and Mister Rogers — doing outlandish things, but only after an outcry from family estates and an actors’ union.
Disney Responds to OpenAI’s Decision
Disney has supported OpenAI's decision to exit the video generation business, foreign media reported. In a statement on Tuesday, it said it respects "OpenAI’s decision to exit the video generation business and to shift its priorities elsewhere."
Sora's decision means the end of the massive $1 billion deal between Disney and the maker of ChatGPT. Last year, the global entertainment conglomerate struck a deal with OpenAI to bring its characters to Sora.
"We appreciate the constructive collaboration between our teams and what we learned from it, and we will continue to engage with AI platforms to find new ways to meet fans where they are while responsibly embracing new technologies that respect IP and the rights of creators," Disney's statement said.
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